BC.GAME names Eva Elfie global ambassador, its second new signing in a week

BC.GAME’s reasoning centers on Elfie’s existing footprint in esports. She has a long-running presence around Dota 2 and Counter-Strike, regularly attending events like The International and major CS tournaments over the past several years, building a direct line to an audience the platform is trying to reach. BC.GAME’s leadership pointed to her live-streaming presence and her ability to connect with audiences in real time as the fit that made the partnership make sense.

This isn’t new territory for Elfie. She first became a brand ambassador for 1xBet back in September 2022, a role that had her attending esports events and appearing in the operator’s campaigns for years afterward, including as the headline guest at a 1xBet partner party in Manila as recently as mid-2025. Whether that 1xBet relationship has formally ended alongside the new BC.GAME deal hasn’t been stated by either company.

The timing lines up with a broader push from BC.GAME. Elfie’s signing comes just days after the platform announced on October 29 that it was reuniting with UFC fighter Colby Covington as a global brand ambassador, a renewal of a relationship that first started in 2024. That announcement was also the first ambassador deal struck under BC.GAME’s current CEO, Ali Muhanned, who framed the Covington renewal around wanting well-known, hardworking personalities who are easy to work with. Two global ambassador announcements inside the same week point to a platform actively stacking its roster of recognizable faces across combat sports and esports, the same two audiences BC.GAME has leaned on before with its VIP recruitment push, rather than treating either signing as an isolated marketing move.